Mission Estate Winery Concert

For over 12 years, Emedia Campaigns—through VenueNET—has proudly partnered with one of New Zealand’s most prestigious live music events: The Mission Estate Winery Concert. From international superstars like Robbie Williams, Elton John, Rod Stewart, and Michael Bublé, to unforgettable sold-out shows, our digital solutions have been at the heart of it all.

Website Development & Hosting

We built and continue to manage a dynamic, fully integrated website for The Mission Concert. With a powerful Content Management System, the site includes:

  • Remote accommodation booking forms

  • Commercial parking applications

  • VIP seating request forms

  • Real-time content updates

This infrastructure ensures a smooth user experience for both fans and event organisers.

Electronic Ticketing

Emedia’s proprietary software delivers a flexible ticketing system capable of handling:

  • 20,000+ General Admission e-tickets

  • 6,000 Reserved Seats using personalised, barcoded wristbands
    Our scalable ticketing model ensures high-volume, high-security entry with minimal queues and maximum customer satisfaction.

Customer Database & Marketing

From the ground up, we built and maintain a robust customer database of over 100,000 active members. This enables The Mission to:

  • Sell over $2.5 million in tickets through a single email campaign—often before announcing a lineup or running any ads

  • Reach a loyal fanbase with segmented, high-conversion campaigns

  • Build long-term engagement and drive early sellouts


With a perfect blend of smart systems and proven performance, Emedia has helped transform The Mission Concert into a digital-first event powerhouse.

Get in touch to discover how we can bring the same results to your event.

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